Right Learner, Right Course

our suite of digital media units

Tailored to business needs – providing learners with essential digital skills 

Our suite of digital media units

Tailored to business needs – providing learners with essential digital skills 

A large percentage of existing and start-up businesses do not have the necessary skills required in the digital age.

Digital skills are becoming increasingly essential in business, yet there is still a digital divide, where up to 12.6 million of the adult UK population lack basic digital skills. 

Many people are unable to perform the more simple digital tasks and are certainly not in the position to help promote or run a business effectively online. As most SMEs do not have the budget to employ a digital agency, it is imperative they learn to do it themselves or employ someone that can!

The government and LEPs have made this a priority area and put responsibility onto schools, colleges and training providers to come up with a solution.

We believe we have the solution...

Our programme, Digital Promotion for Business. MarketSmarter has produced a suite of digital media units that are designed to tackle this problem and support small businesses, not to mention individuals looking to improve their job prospects. 

All our courses are tailored to business needs and will provide learners with essential skills in SEO (search engine optimisation), data protection, online transactions, and social media to name but a few. It can be accessed online and is therefore suitable for distance learning, which makes them more attractive and accessible to businesses and individual learners. 

Digital Promotion for Business Units

With resources created by members of the Chartered Institute for Marketing our free online course provides fantastic opportunities for individuals and businesses

New unit - Understanding Email Marketing

This unit introduces you to one of the most tried and tested areas of Digital Marketing... As of 2019, 4.33 billion people have internet access worldwide and 3.93 billion use email. Marketers then exploit email as a promotional tool for businesses to attract or retain customers. The saturated landscape of email marketing means relevant content is a massive issue for marketers. So, we will be taking a look at how to classify prospects into segments and how to send the right message to the right customer, at the right time.

Digital Promotional Activities for Business

Learn the basics of Digital Marketing, interpreted in a simple and concise manner...
Discover how digital promotions are an increasingly important part of an organisation's promotional activity, and the role they can play in an organisation's overall marketing.

SEO (Search Engine Optimisation)

Get a website to page one on Google...
Look at the process of internet searching from the customers' angle, and then see how SEO can be used to generate more traffic towards an organisation's website.

The Role of Digital Media

Understand Marketing from a customers perspective and utilise the correct media to plan a campaign... Look at a range of different ways in which digital promotions can be used to reach the customer.

The Role of Offline Media

Understand which forms of traditional marketing remains useful and effective within the current digital world...
The emphasis is not just on digital promotions but on the use of conventional established media such as newspapers, radio and TV.

Social Media

Manage Facebook AD accounts and engage online...
Find out what customers are using and what they want and expect from an organisation's communications into their online social world.

Writing Content

Provide value-based content up-front to potential customers on time...
See how important content is in making a promotion successful. Content is king!

Measuring Effectiveness

Learn how to test what works and show your results to your manager...
Learn why measurement is important and how this benefits your organisation or one you are familiar with.

Who can benefit?

Digital promotion for business is designed for everyone.  It can be tailored to suit those in work or out of work. Digital skills are required throughout every industry so don’t think this programme is only for those interested in a career in digital marketing. 

This course will open doors no matter the career choice. Whether the individual is interested in Hairdressing, catering or professional services this programme can and will enhance their overall skill set and increase their chances of landing their dream job.

Examples of digital media in business…


Digital Promotion for Business will provide people with essential digital knowledge needed by small businesses and more importantly giving fantastic employability skills that will enhance the individuals offering to potential employers and help them stand out from the very busy crowd.

To enhance the offer further we are also able to offer all participating learners a Curriculum Vitae (CV) smartphone app. This will put their new found knowledge to use and enhance their own digital offering with some self-promotion!

Learning Resources

All materials have been produced by highly experienced authors and endorsed by NCFE so you can be sure of quality.

The units are media rich including videos, practical exercises and quizzes, they take the learners on a digital journey, keeping them engaged and enhancing their overall experience. We are also able to provide assessments (online and offline), teachers’ notes and IAG support throughout to ensure a successful completion.

Not only does Digital Promotions for Business help close the skills gap that exists, it also contributes to the FELTAG challenge. It provides learners with sequential learning and is available online on an easy-to-navigate platform meaning learners can access the course anywhere at any time.

The programmes are supported by a state-of-the-art Learner Management System, which will provide you with access to comprehensive reports on student activity and track their performance. Alternatively it is SCORM compliant so can therefore be integrated with your existing VLE.  


Digital Promotion for Business is eligible for ESF and AEB funding and also works well with full cost recovery, 16-18 study programmes and EFA funding.

Licensing & Package Options

We are able to offer flexible packages to suit all organisations requirements, large or small from 20 licenses to 2000.

As an NCFE approved centre we can also offer you complete delivery package, or if you would prefer to manage in house then simply purchase the licenses from us.

If you are interested in any of our products or would like to discuss your requirements in greater detail please contact us

Who we work with

We work with the best colleges, local authorities and training providers

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